When it comes to corporate branding, was it necessary for the future king to wear a team shirt to PROVE who he was supporting at the London Olympics, yesterday?
I bet Adidas are delighted at their royal exposure. It is just a pity that theirs was the chosen brand for those taking part in the London riots, exactly one year ago.
It used to be, that a future king would be wearing a neat blazer or sports jacket at a high profile public event. But, memories (even year-long memories) are surprisingly short, it seems.
Is it…? Could it be…? Surely not…?
…From having to sit through any more long and pointless events like the opening ceremony for the Olympic Games.
It was only a few weeks ago when Her Majesty was forced to stand on a boat for four hours in freezing rain to watch all the boats going past at her Jubilee celebration. Last night, she had to endure that opening ceremony. Apart from our dear Queen, 200 heads of state had to sit through it, too.
It was bad enough to watch it on television, wasn’t it? Did you see it?
It was 7 years in the planning, had 10,000 people in it, cost £27million and had a television audience of 1billion. We were all waiting for this most spectacular event, ever to be staged. What a bitter disappointment it was.
It was the creation of Danny Boyle, a film producer who gave us Slumdog Millionaire. It proves that a film producer is not the person to produce a live television event. But, those of us who produce events knew that, already. £27million? They could have given me only £3million and I would have done a better show AND could afford to retire afterwards.
The man threw everything in to it and it ended up being a mess that did not make sense. There were kids on hospital beds; the National Health Service; Great Ormond Street Hospital; nurses and doctors; a history of the industrial revolution; a country cottage; a waterwheel; sheep; the ‘Queen’ jumping from a helicopter; James Bond; speedboats; David Beckham; Charlie Chaplin; a scary woman banging drums; acrobats; fire; fireworks; Johnny English; birds on bicycles… what a mess.
The music was appalling. Mike Oldfield? What has he got to do with this century? Chariots of Fire? It’s all ancient history. It is the 2012 Olympics, for Christ’s sake. And, the Arctic Monkeys doing a two-song gig in front of a billion people? This was supposed to be a mind-blowing once-in-a-lifetime event… Who will remember the music of the Arctic Monkeys in sixty years’ time? After a pop medley that was a parody of the real people who are still alive and could have performed in person, they roll out that tired old bag of wind, Paul McCartney. Oh, dear.
Then, there were kids singing the national anthem. Well, the kids may be deserving of our sympathy, but they should not have taken the drama out of the national tribute to God Save Our Queen. That anthem is an ANTHEM and must only be played by military bands on such occasions.
Then came the dreadfully long procession of athletes (yawn). Then, the torch arrived again by speedboat; again it was carried by a runner; then it was transferred to others… on and on, and on, and on… It was like a Polish wedding: it couldn’t stop and we all wanted to leave but were frightened to. At least you get vodka at a Polish wedding.
Next, were speeches by Lord Coe (who received a knighthood and a secure job for 7 years with a good pay packet, but still he had to put himself on a stage and speak to 1billion people) and the president of the Olympic Committee. But, we had already heard what they said to us again. It was about how inspired we all are by… oh, I can’t remember… Anyway, speeches don’t fit into a global television spectacular (which it wasn’t).
The Queen, as ever, got it right. She was seen picking the dry skin on her finger. Bored to death, she was. When the time came for her bit, she said “I declare the Olympic Games open.” The end. God bless her.
The opening ceremony should have been 45minutes at the most. Then, the athletes’ procession, which was important, I must admit.
Instead, they served up three hours of thick fog. How fitting, of London.
(By the way, the Daily Mail is this morning saying “Britain fires up the world… with the Greatest Show on Earth”. I don’t think so, do you?)
I am DELIGHTED to see Warsaw is introducing public bicycles. What a “Happy Event” that should be. Well, it would be if it wasn’t too late. It is already late July and the bicycle parks are empty of bicycles. They are not yet ready.
Paris installed their public bicycles four years ago; London had theirs ready two years ago; Tel Aviv had theirs last year… so why is Warsaw pedalling so slowly?
In case Warsaw has not yet noticed, Poland has long and severe winters with months of snow and ice. Exactly WHEN will these bicycles be ready for us to use?
I bet money on it that they will be ready at the end of the summer and then two weeks later all the bikes will be taken away for winter storage.
Last weekend was the start of my search for places to hold events in Poland: it is my “Polish Venue Search”. And, it did not begin well.
The first place I came across was a beautiful wooden building. But, look at the picture below and you will see an old Pepsi fridge dumped outside where everybody eats their meals.
It would not be too bad if the fridge was tucked away at the back of the venue. But, there it was, sad and lonely, and in full view.
I will keep looking…
The newspaper reports that Ryanair is stopping 3 routes to Spain and reducing 46 other flights to Spain because of the increased airport tax.
On 6th July, I blogged this:
“What the hell is Spain playing at? No; I don’t mean the Euro 2012 football – that’s old news. I am talking about this new airport tax that they have decided to pile on to people visiting their blighted country…. Spain is going the wrong way in dealing with their financial problems. They should be encouraging us to help them by visiting their country, not penalise us, charge us more and make us feel we shouldn’t bother… Listen up, Spain: Stop putting people off and we may just be able to help rescue your economy.”
My next prediction: it will get worse. That is because Spain is thinking the wrong way. They are creating their next crises.
Just you see. I give it another 4 weeks before I write the words, “I told you so.”