Philip Berners


No; really… you call this a VIP area?!!!

There are certain standards, which anybody who organises events should know about and ensure they are met. One of the things is signage. So, to tape a handwritten notice is not on, is it? What makes it worse, is that at this event (above) the unprofessional notice is for the ‘VIP’ area. It is a joke that isn’t funny.

This picture was taken at an event in Warsaw. Looking at the quality of the ‘VIP area’, I’m pleased I didn’t get an invite!

But, here is another thing. Zywiec is the brand being promoted, so what does that say about Zywiec being associated with high quality events? The answer… ‘Nothing’.


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