When will they learn? Look at the pictures in the papers of the Evening Standard Theatre Awards at the London Palladium on Sunday and there is no branding. There is just a green hedge. Could be anywhere.
All these pictures of all these celebrities circulating across the globe, and nowhere does it tell us where they are and what they are there for.
This is a huge mistake and such wasted publicity for the Evening Standard. And, if it was sponsored or was in support of charity (we don’t know, because there is no branding to tell us), then the Evening Standard failed in promoting the sponsor or the charity.
It is a basic rule of event management and one which all event organisers should learn early in their career: photo opportunities need branded backdrops. It isn’t difficult to understand, is it? Yet, this is the 60th Evening Standard Awards and they got it badly wrong. Sack the organiser and call me in, next time!
What they are worth…
One Direction boy band are worth £14m EACH. That’s not bad, considering they were the runners-up on X-Factor 2010.
Talking of X-Factor, the man behind X-Factor and the Talent shows (Mam Talent) is Simon Cowell. He manages One Direction and he is worth £300m.
Elton John: £260m
Mick Jagger: £215m
David & Victoria Beckham: £210m
Roger Waters: £160m
Still up there, is Paul McCartney. He is worth £710m