When will they learn? Look at the pictures in the papers of the Evening Standard Theatre Awards at the London Palladium on Sunday and there is no branding. There is just a green hedge. Could be anywhere.
All these pictures of all these celebrities circulating across the globe, and nowhere does it tell us where they are and what they are there for.
This is a huge mistake and such wasted publicity for the Evening Standard. And, if it was sponsored or was in support of charity (we don’t know, because there is no branding to tell us), then the Evening Standard failed in promoting the sponsor or the charity.
It is a basic rule of event management and one which all event organisers should learn early in their career: photo opportunities need branded backdrops. It isn’t difficult to understand, is it? Yet, this is the 60th Evening Standard Awards and they got it badly wrong. Sack the organiser and call me in, next time!
Córka Mandeli dowiedziała się o śmierci swojego ojca tuż przed premierą. Podczas projekcji informacja dotarła do Księcia Williama. Po zakończeniu filmu odejście Nelsona Mandeli uczczono chwilą ciszy.
To wydarzenie na pewno przysporzy filmowi rozgłosu. Szkoda, że odszedł tak wyjątkowy człowiek. R.I.P.
* Prince William was informed of the death of Mandela before the film had finished.
* Mandela’s daughter (pictured below) attended the premiere and was informed before the film started that her father was dying.
The bright spark is that this is good timing and excellent publicity for the film.
The sad part is the death of Nelson Mandela. RIP.
One Direction (1D) are the biggest boy-band in the world and they premiere their behind-the-scenes movie tonight in Leciester Square, London.
1D fans have been queuing for two nights and up to 70,000 fans are expected to watch their teen idols walk the red carpet at the premiere screening of This Is Us.
This is the biggest event of the year.