Last night, we were treated to the inaugural BBC Music Awards. It was rather a flat affair, really.
The main problem was that there were not enough award categories. It took over half an hour before the first award was presented. Which meant it was a concert foremost and an awards event as a follow-up.
The press like the BRIT Awards because there are so many categories which they can list. People like to know who won what. So, the BBC misfired with their first awards event that was mainly a promotion of current stars’ albums for Christmas.
The awards themselves were strange. Big gold old-fashioned BBC microphones. Why? What has an old-style microphone got to do with up-to-the-minute pop stars? Are we going backwards?
Okay, the show was good. The production was excellent and the stage was as good as any, if a little unexciting. There was little in the way of branding and the podium only appeared for the last award.
All in all, it was a bizarre affair. It felt last-minute because it was a mixed bag of chat, concert and the odd award thrown in to justify it being called the BBC Music Awards.
The BRIT Awards needn’t worry about a new music awards event on the scene – even though the BBC couldn’t find any venue apart from the very one the BRITs use. Why did the BBC choose Earl’s Court? It’s all a bit weird.